ever wondered why a child picks a cardboard box, or a simple wooden spoon over a fancy new toy or rattle? it’s because the simplest of things make the most room for possibility, wonder and imagination.

 and bloon toys strives to do just that… purposefully minimal, bloon toys are designed to invite the most holistic of play experiences – nurturing the body, the soul and the mind. being open ended, the toys are used in different ways by children of different ages.

 inspired by wisdom, waldorf classrooms and the sheer joy of free play, bloon toys are handcrafted in india, using responsibly sourced, all-natural materials, which are both safe for children and for the environment.